Web Design FAQs

The process begins with strategy. I explore with you the goals of the website and your target audience. Once content is created and finalized a wire frame is created. The wireframe serves to outline the structure of the website, ensuring usability. Design follows, a visual representation of the website is created, once this set has been finalized with you, the client, it is handed over to development where I will create a dependable, responsive, secure website. Once launched, ongoing maintenance and support will ensure your business has a website that it can depend upon.

Most websites go live in 2 to 4 weeks. Larger builds with more pages, custom features, or an online store usually take 4 to 6 weeks. You'll get a clear timeline before we start.

A call where we go through your current site together. I'll show you what's working, what's holding you back and what I'd fix first. No obligation.

Most definitely! Responsiveness is a must in my world. Typically, over 50% of traffic comes from mobile devices. Never would I allow my clients' businesses to lose such a huge piece of their target audience. By using mobile-friendly practices in development I can guarantee a seamless transition between screen sizes.

Yes. Once your project is paid for, the website and its content are yours. Most clients have me host it so they never have to deal with the technical side, and hosting is included in my monthly care plan.

Yes, absolutely. Every site comes with a walkthrough so you can update pages, blog posts, and images on your own.

Yes. If your site is outdated, slow, or not bringing in work, I can rebuild it while keeping your brand and content and protecting the Google rankings you already have. Let's set up a free call to talk about your website.

Yes. I build sites with capabilities pages, equipment lists, safety and certification information and project galleries, so buyers can see what you do before they request a quote.

Yes. I can add a careers page with current openings and a simple application form that works on a phone.

Every site I build is set up for Google from day one, with fast loading, local SEO basics and your service area built in. If you want to climb higher for competitive searches, I also offer ongoing SEO.

Most businesses notice real improvements in three to six months. Technical fixes may work faster, but showing up for competitive searches can take longer.

Yes. I offer Google Business Profile optimization, local keyword targeting, Edmonton-specific content, citation building, and Maps visibility. I also help St. Albert businesses, Sherwood Park companies and trades and shops in Leduc rank in local searches in their own towns.

Yes. If your current site is in good shape, I can focus on local SEO and your Google Business Profile alone.

Yes. For an additional fee, I can set up or optimize your Google Business Profile so it matches your website and helps you show up in Google Maps and local search results.

Yes. I map your existing pages to the new site and set up redirects, so the rankings you've earned carry over.

Yes, I start with a comprehensive audit to identify what's holding your site back. Common issues include slow pages, unclear page titles, thin content and broken links. Most sites have significant quick wins available before any content creation is needed.

On-page SEO is what people read: your content and headings. Technical SEO happens behind the scenes: speed, phone performance and making sure Google can read your site. I handle both.

No, and you should be cautious of anyone who promises guaranteed rankings. What I do guarantee is honest, white-hat SEO that builds your authority and relevance over time.

No one can guarantee it, the same way no one can guarantee Google rankings. What I can do is make sure your business information is clear, consistent and easy for AI tools to find and trust. That gives you the best chance of being mentioned when local customers ask.

Yes. AI answers still draw on the websites, reviews and business listings that rank well in search. Good SEO is how you become a source those tools trust. I now optimize for both and report on both.

Yes, I build e-commerce sites on Shopify and other platforms depending on what fits your products and budget. Tell me what you're selling and I'll recommend the right setup.

Pricing depends on complexity, product count, and custom features. Every project starts with a free consultation and a transparent quote.

Yes. Shopify plans start at $39/month (Basic). This is separate from the build cost and paid directly to Shopify.

Yes, I include product uploads, variants, collections, and tagging. If you have a large catalog (over 100 products), I can bulk import them using a CSV file.

Yes, I can migrate your products, variants, customers, order history, and redirects. Your SEO rankings will be preserved with proper 301 mapping.

Shopify is easier to manage, more reliable, and better for growing your business. WooCommerce gives you more flexibility, but it also needs more maintenance and hosting work.

Yes. Shopify is headquartered in Ottawa, supports CAD pricing natively, and Shopify Payments handles Canadian checkout without requiring a third-party payment gateway. For Canadian small businesses launching an online store, Shopify is one of the most straightforward paths to a fully functional, professionally managed e-commerce site.

With WordPress, you fully own your site, including your data, design, and code. It also grows with your Edmonton business.

Yes. I migrate sites from Wix, Squarespace, Shopify, and static HTML while preserving your content, images, and SEO rankings.

Each site comes with SSL, a security plugin, login protection, file hardening, and regular backups. I also recommend Cloudflare for extra protection.

Yes, it is ideal for local service businesses, trades, restaurants, and professionals.

Pricing depends on the project, but Astro sites are usually more affordable over time.

Absolutely. I handle full migrations, including content, SEO redirects, and domain transfer, and set you up with Keystatic, Sanity, or Decap CMS so you can edit your content easily.

Yes, I offer ongoing maintenance services so that my client's websites remain functional, bug free, optimized, and up to date. I'll help with edits to the content, needed software updates, security patches, and fixing any bugs that may present themselves. I am also happy to help with additions to the website or design enhancement so your website will grow with your business as it evolves. Maintenance and hosting starts at $300/month.

Maintenance and hosting starts at $300/month, covering updates, backups and security so your site keeps working.

I take care of monthly updates for your core, theme, and plugins, plus security patches, database optimization, uptime monitoring, weekly backups, and small content fixes.

Yes. Edmonton is home base, and I work with businesses across Alberta, including St. Albert, Sherwood Park, Leduc, Spruce Grove and Calgary. I also work with clients across Canada and the U.S.

Yes. I'm based in west Edmonton and happy to meet at your office, shop or yard across the Edmonton area, including St. Albert, Sherwood Park, Leduc and Nisku. Video calls work too if that's easier.

Yes. I also run Edmonton Home Services, a local directory where homeowners find home service pros. Listing your business is free, and paid ads are available if you want more visibility.

Six things that decide whether your website brings in work: speed on a phone, getting found on Google, being found by AI search, how easy it is to call you, how easy your site is for everyone to use, and security and upkeep. You get a letter grade, a score for each, and your top priority.

It runs Google's own speed test and checks your site against the same list I use for client projects. You'll get the same result every time. Then I look over your report and follow up personally, so you're talking to a real person, not a bot.

This is the instant version. It checks the basics in about 30 seconds. My full Website & SEO Audit goes deeper: I go through your site personally and give you a prioritised plan. Your free walkthrough is the best place to start.

Yes. Enter your website, your first name and your email, and your report is ready in about 30 seconds. There's no charge and no obligation, and you don't need to book anything to see it.

I use it to send you a link to your report, and I'll follow up once about your results in case you have questions. I don't sell or share it. If you tick the box for website tips, you'll get the occasional email and can unsubscribe anytime. Report links expire after 90 days. See the privacy policy for details.

Yes. Speeding up slow pages, sorting out Google and AI search basics, making your phone number tap-to-call and tidying up security are things I do every day. Book a free walkthrough and I'll show you exactly what applies to your site, or ask for a quote.

Once your referral's project is paid in full. I send your 10% by e-transfer within a few business days of that payment clearing, not on the deposit.

No minimum. If they hire me for any paid project, whether it's a small one-page site or a full e-commerce build, you get 10% of what they pay.

No cap. Refer as many people as you want and there's no limit on how much you can earn from it.

Nothing happens, and there's no downside for you. If they decide not to move forward, you just don't get a payout for that one. You're welcome to send more referrals any time.

Yes. I stay behind the scenes, communicate through your team, and don't reach out to your clients directly unless you'd prefer otherwise.

WordPress, Astro, Shopify, Webflow, and Squarespace, along with SEO and ongoing maintenance work.

Yes. I regularly join projects mid-build to help with overflow work, fixes, or features on a deadline.

Both. Some agencies bring me in for a single project, others keep me on for recurring maintenance and overflow work.

I'm currently available for contract and overflow work and can usually start within a week of our first conversation.

For static and content sites, I build primarily with Astro, deployed on Netlify Pro. For WordPress client projects, I use SiteGround for hosting. All domains go through Namecheap, and e-commerce projects are built on Shopify. You can see the full stack and past projects on the Projects page.

Yes, Netlify is one of the best options for Astro hosting. It deploys directly from your Git repository, builds automatically on every push, and serves your static output from a global CDN. Astro's output is optimized for exactly this kind of static hosting. Features like deploy previews and instant rollbacks make it genuinely useful for production client work, not just side projects.

For personal projects, the starting tier gets you going. For client work, the Pro plan at $19/month is worth it without question. Password-protected deploy previews alone justify the cost: being able to share a secure staging URL with a client instead of emailing screenshots saves time on every project. Add in higher build limits, background functions, and priority support, and it pays for itself quickly.

For client WordPress sites, yes. SiteGround's managed updates, built-in caching, staging environment, and daily backups remove most of the ongoing maintenance burden. The cost is higher than cheap shared hosting, but the time saved on maintenance, and the liability avoided when something goes wrong, more than justifies it for any site that matters.

Managed WordPress hosting means the host handles server updates, security patches, caching configuration, and daily backups for you. Unmanaged hosting gives you a server and leaves the rest to you. Managed hosting is almost always the right choice for client sites where the client will be running the site independently: it reduces the surface area for things to go wrong and keeps you out of emergency support situations.

Yes. I've registered dozens of domains through Namecheap since 2019 without issues. Their DNS panel is clean and easy to work with, WHOIS privacy is included on every domain, and their pricing is consistent at renewal. For clients with high-traffic or e-commerce sites, their Premium DNS add-on is worth considering for the uptime guarantees.